Daily Musings
Edith Stevens on the rooftop of The Boston Post. Circa 1930s
Gilchrist’s window featuring
Us Girls. Early 1940s.
Capturing and Driving Trends
Her keen eye for fashion helped drive the conversation about emerging style and fashion trends. Edith’s musings appeared six days a week and spanned five decades.
Us Girls was an influential, shared point of reference for female shoppers of the day, which helped solidify the fashion trends that Edith highlighted in her strip. Regional retailers in the Boston and New York areas, such as Jordan Marsh, Gilchrists and Denbys, incorporated Us Girls into their window displays and advertising efforts, further reinforcing the fashion trends she featured.
Jordan Marsh advertisement featuring Us Girls. 1929.
Filenes ad featuring Us Girls by Edith Stevens, May 7, 1946, The Boston Post
Gilchists ad featuring Us Girls by Edith Stevens, March 24, 1944, The Boston Post